The UV conscious approach has led us to study the impact of our hair and scalp’s daily aggressions at a biological level and design multi-functional formulas incorporating clinically proven biotech ingredients. With multiple patents under her belt, Dr N. Nicosia, our star chemist, explores nature's diversity while upholding the strictest clean beauty standards.
Inspired by traditional beauty rituals and suncare treatments, we search for naturally efficacious active ingredients and create improved formulations with the power of modern green chemistry.
Fermented rice water delivers naturally thicker hair and provides UV protection by preserving the scalp’s ability to bounce back from UV exposure. To maximise the effectiveness of our fermented rice water, we refined it through a patented process, SuperFerment™ boosts the antioxidants by 20% and the amino acids content by 300%.
Polluclear™ is derived from sugar structures to form a protective matrix. This “second skin” shield provides triple protection from atmospheric pollutants, domestic damage like daily hair spraying and hair colouring; and most importantly UV pollution. Polluclear™ shields up to 37% of damage caused by UV exposure.
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