Discover the Hello Volume™ family and more, powered by fermented rice water.
Inspired by the traditional Japanese beauty ritual of using fermented rice water as a hair rinse, our team have unlocked the secret to naturally fuller hair. Pre-Shampoo Clay Scalp Mask perfectly primes the scalp and follicles for maximum growth and volume. The Hydrating Volumizing Shampoo and Conditioner are formulated with rice protein and saw palmetto extract, a natural follicle booster and hair thickener. The not-so-secret ingredient of our Revitalizing Rinsing Mist - GreyDelay™ kick starts your natural pigment production.